SEM or search engine marketing is all about running advertisements on search engine results. These ads are strategically placed on the result page. This is a strong online marketing strategy that helps a business make significant conversions online. Also known as paid ads, SEM is a great way to boost online traction.

SEM works on a pay-per-click basis and the advertisers only have to pay when their ads are clicked. Such an advertising method is excellent as it helps the brand reach its target audience lightning fast! And since you are only paying for qualified traffic, that is clicking on your ad.